"Tuned In" - If you want your business to fail, don't read this book.

What a thoughtful and helpful book! It explores the concept of creating a product or service that resonates with buyers; that, in essence, sells itself. By getting closer to your customers you'll be able to know what they want, and then offer it to them. By paying attention, you'll be successful. This well-reasoned and useful guide argues that successful innovators can develop products that resonate by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step Tuned in Process and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the Tuned in Process may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for.

The Motivation Breakthrough
Any child can be motivated to learn.

"If he only would apply himself..."
"She can do it if she puts her mind to it."
"He just doesn't seem to care."
"She's just not trying."

Motivation is the key to learning. But very few parents and teachers have an effective arsenal of techniques at their disposal. Enter educator and acclaimed author Rick Lavoie, who arms all those who deal with children with proven, effective tools and strategies they can use to encourage any child to learn and achieve success.

Lavoie's practical, innovative approach begins with a quiz that helps a parent or teacher identify -- using six different possible models -- a child's motivational style.

* Is she motivated by power?
* Does he need prestige?
* Does praise mean a lot to this child?
* Does contact with other people inspire this child?
* Does he like to do projects?
* Does she enjoy receiving prizes?


He then explores each motivational style in depth, presenting proven techniques, strategies, and scripts that can be used in the classroom and at home to break through a child's apathy and discouragement and inspire him to succeed and achieve.

Along the way, Lavoie explodes some common myths about motivation: for instance, he demonstrates that rewards, punishment, and competition are not effective motivational tools. He gives specific advice throughout for parents and teachers of children with learning disabilities and provides detailed instructions for how to create a motivated classroom. He outlines the parent's role, the teacher's role, and suggests ways in which they can work together to encourage children to reach their potential. The book's final chapter, "What Does Madison Avenue Know...That Maple Street Elementary School Doesn't," reveals what parents and teachers can learn from some of the most powerful motivators in our children's world: advertisers.

With empathy and understanding, backed by decades of experience in the classroom, Rick Lavoie gives parents and teachers the key to unlock any child's enthusiasm and responsiveness. The Motivation Breakthrough will revolutionize the way parents, teachers, and professionals reach out to and motivate all children. ...

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